The lead generator can bring in more candidates
Imagine Kari, 37, a civil engineer, riding the bus to an important meeting. She browses news and social media, sees a compelling job ad, and though not actively job hunting, clicks the ‘show interest’ button and shares her email.
“Over 50% of prospects are worth following up”
When a passive candidate sees a job via social media or other websites, the barrier to apply must be low. They might be on a bus or in an open-plan office, and the thought of writing a application or contacting references can easily discourage them.
With a button for “show interest”, they can signal their interest with a single click by submitting their email address. In just seconds, a passive candidate becomes an active one.
The recruitment agency Hyr collaborates with Frantz and has had great experiences using the lead generator on their campaign pages. They have utilized this feature in multiple job campaigns.
Our experience shows that over half of those who express interest are worth following up with. This gives both us and our clients a head start in reaching the most attractive candidates. Many of the final candidates for positions have been among those who used the “show interest” button, says Ramona Nesshaug, recruitment advisor at Hyr
The lead generator is so low-friction that even a small, emerging thought about changing jobs can trigger it. It also gives candidates control over the next steps, as all that’s required is submitting an email address.
The lead generator provides passive candidates with quick access to potential positions. We see this solution becoming increasingly important, delivering excellent results for our clients who are looking for top talent that isn’t actively job hunting, says Tore Hjerde, data & analytics manager at Frantz.